Plain language. No dark patterns. No data sold, ever.
Last updated: 26 April 2026
Safe2Great is run by Skip Bowman, an Australian organisational psychologist based in Copenhagen, Denmark. This page explains what data we collect when you visit safe2great.com, why we collect it, and what rights you have over it. We follow the EU General Data Protection Regulation (GDPR) regardless of where you live.
Analytics. If you accept the cookie banner, we use Google Analytics 4 to understand how visitors find and move through the site — which pages get read, which guides get downloaded, where people drop off. IP addresses are anonymised before storage. We do not track you across other sites and we do not run any advertising or remarketing pixels.
Contact form submissions. If you message Skip through the contact form, we receive what you typed: your name, email, and the message itself. That's it. The submission is sent to Skip's inbox and is not used for anything else.
What we don't collect:
If you click "Accept" on the cookie banner, two Google Analytics cookies are set in your browser:
If you click "Decline" — or simply ignore the banner — no analytics cookies are set and no data is sent to Google. Your choice is remembered in your browser's local storage so the banner doesn't pester you again.
You can clear your choice at any time by clearing your browser's site data for safe2great.com.
Under GDPR, our legal basis for the limited processing we do is:
If you're in the EU, UK, or anywhere else GDPR-equivalent rules apply (which is increasingly everywhere), you have the right to:
To exercise any of these rights, email Skip directly using the address below. We'll respond within 30 days, usually much sooner.
Google Analytics data is retained for 14 months and then automatically deleted. Contact form messages live in Skip's inbox for as long as the conversation is active and are deleted when no longer relevant. We don't archive, warehouse, or otherwise hoard your information.
The site is hosted on Netlify (USA), which receives standard server logs (IP, user agent, requested URL) for security and reliability purposes. Analytics, when consented to, are processed by Google (Ireland for EU users). Email is handled by one.com (Denmark). That is the complete list — there are no other processors.
If we change this policy in any meaningful way, we'll update the "last updated" date at the top and, where appropriate, add a note explaining what changed. We won't quietly broaden what we collect.